'We are not the bridesmaids': Six wedding visitors turn up wearing the same thing

Everyone knows not to use white to a wedding for fear of resembling the bride, but there's no way of ensuring you won't remain in a comparable or - God forbid - the same outfit to another wedding event guest.

Spare an idea for the 6 visitors who showed up at a wedding event in the very exact same gown over the weekend.

The dress in question was a navy and blue number from Australian clothing brand, Forever New.

It's called the Debbie Lace pencil gown, and costs $159.99 (₤ 95).

The funny turn of events was taken in great spirits by all involved, and has actually provoked much amusement online after one of the guests published an image on Facebook.

" You really should start a bridal computer registry so that your clients can enquire whether anyone else has acquired one of your gowns for the same occasion," Debbie Speranza wrote on the Facebook page of Forever New, with 3 "crying with laughter" emojis.

" No we are NOT the bridesmaids just the guests - think I are worthy of a gift coupon for all this ad," she joked.

Whilst some individuals commented saying the scenario would be their "worst nightmare," the bulk discovered the image funny.

" What a laugh!" a single person wrote. "But what did you state to the visitors wearing something else? Did they seem like they 'd missed out on the message?"

And some ladies even exposed they had - or had nearly purchased - the exact same gown.

" Wore this gown on the weekend," one lady shared.

" Was this the one you simply purchased?" another woman asked her good friend, who responded: "Oh what !!! Yes it is! So amusing, hope this does not happen to me."

After that Zara dress and coat, it's clear the females of the world have a thing for blue.